Shaped In The West.
Grounded In India.
Where Ambition Meets Its Match
When I first entered India I thought I understood the opportunity: talent, scale, potential. What I hadn’t yet grasped was the complexity underneath: the ambition, contradiction, chaos and resilience it takes to make something work here.
Read The Story
The Realities,
Held Head-On
Neither a romanticised story about “doing business in India,” nor another dry market-entry guide. A practical, deeply personal account for Western founders who sense that India matters but haven’t found an honest guide to its terrain.
Through one founder’s journey, and the firms that won and lost on this ground, it confronts talent, culture, regulation, technology and scale as they really are.
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A Guide Who Actually Built It
Arun Mehra has spent 23 years building across the UK–India corridor. Over time, India stopped being a business decision and became a much bigger personal and professional journey, one that changed both his business and the way he thinks about growth itself.
Founder of Samera Global, he writes and speaks for the founders and leaders who sense that India matters, but haven’t yet found an honest guide to its terrain.
More About Arun Curiosity Is The Start.
Then Someone Builds.
When the thinking turns into a plan, Arun’s team at Samera Global helps Western firms actually enter and build in India: capability centres, market entry, advisory and accounting.
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